Just a few short days ago we ran a feature titled “Ehrmagerd Caffeine: A Study of the Studious Studies” written by our staff writer Alex Bernson. Throughout the drafting and editorial process, a factual error was made by us at Sprudge regarding the current product makeup of a particular formerly caffeinated non-toxic alcoholic beverage called ‘Four Loko’.
The error of our ways – and we were, indeed, in error – was pointed out to us by a rep from Phusion Projects, the beverage company that makes Four Loko and a variety of other products. Here, with contact information redacted, is the full email we received from them. We assure you that none of this is made up:
Hi – We are writing to request a clarification be made in Alex Berson’s story, “Ehrmahgerd Caffeine: A Study of the Studious Studies” (http://sprudge.com/
ehrmahgerd-caffeine.html). The article states, “Another case of FDA regulation is the 2010 ban of Four Loko and other highly caffeinated alcoholic drinks. The ban came after many sensational news stories on Four Loko’s effects,” and “now, a 5-Hour energy is clearly not as dangerous as a can of Four Loko, and ...